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An interview with Yahoo!: How Yahoo! Travel has evolved in the recent service renewal

Posted on 2022-08-312022-08-31 by Editor in Chief

Travel, a travel reservation service that underwent a major site renewal in September 2021. Travel, which underwent a major site renewal in September 2021. With approximately 18,000 domestic hotels listed on the site, Yahoo! Travel is attractive for its ease of search utilizing Yahoo’s search capabilities, real information based on word-of-mouth reviews, and overwhelming savings through the use of the cashless payment system “PayPay”. The new coronavirus is bringing back the opportunity to enjoy travel, which had been discouraged in the past, and with the spread of new lifestyles such as teleworking and working vacations, the purpose and use of “lodging search” is becoming more diverse. Travel,” which has evolved over the past year since its relaunch, we asked the company about the site’s features and recommendations. The interview was conducted by Mr. Genta Taira, Manager of the Travel Unit of Yahoo!

Now more than just comparisons, 25 years of history To begin with, “Yahoo! Travel” was launched in 1997. Travel was initially positioned as an aggregate site that collected travel information, rather than a reservation site, even though Yahoo! Later, it gained recognition as a “comparison site” while listing travel products provided by other companies. The most memorable turning point came in 2015, when Yahoo Japan entered the “reservation site” market by entering into a contract with an inn and selling its own products. At this time, the “Yahoo Plan,” which is still familiar today, was born. At the end of 2016, Yahoo! Travel” began collaborating with “Ikyu.com,” which handles luxury hotels and ryokan (Japanese-style inns), and this led to the current style of reservation site. In the renewal of the site in September 2021, the knowledge and know-how of “Ikyu.com,” which has a strong reputation among users, was utilized to transform the site into a more search-friendly and easier-to-understand user interface. Travel” can be used in the following ways. Lodging Reservations You can search for accommodations and make reservations online. You can also use your PayPay balance, earn PayPay points, and use them immediately when making a reservation. Accommodation + Airline Ticket You can create your own original package tour by freely combining a wide variety of accommodations and airline tickets. You can also use your PayPay balance and earn PayPay points when you make a reservation. Accommodation Reservations (Company Comparison) You can search and compare plans from various companies, including Yahoo plans, JTB plans, Rurubu Travel plans, and official site plans. Also, users can earn PayPay points when making reservations for each company’s plans, and use their PayPay balance when making reservations for Yahoo plans. Lodging + Shinkansen You can book a set plan that includes a round-trip Shinkansen ticket and lodging.

Cheaper than anywhere else, no matter when you book! What are the strengths of “Yahoo! Travel” in the face of major travel agencies such as “Rakuten Travel,” “Jalan,” and overseas travel agencies? One is that we are fortunate to have “Ikyu.com” as a member of our group, which allows us to utilize their knowledge and experience to provide easy reservation services that meet the needs of customers who want to book a trip. Travel,” which is a “booking experience” that is centered on the needs of customers who want to book travel. For example, when searching for accommodations on Yahoo! Travel, the search results are completely different for person A, person B, and person C. The search results are different when searching for one person and when searching for three people. As a company, we place the utmost importance on responding to the needs of each individual in detail. Second, we are running a campaign on a scale never seen before in the industry. This past June through the end of August, we held the “Summer Travel Campaign,” offering savings of up to 10% on lodging reservations. The biggest attraction of this campaign is that it is not a campaign with specific membership requirements, as is often the case, but rather one that “anyone can participate. Moreover, the campaign was very profitable because you could either “use your PayPay points now” to get an immediate discount on the travel price, or you could choose to “save them as they are. Many customers were unsure of when they would be able to travel again, and many of them used their points on the spot. If you are looking for the best deals on reservations, I recommend Yahoo! We are a for-profit company, so of course we have to make a profit, but since we have renewed our site, we want as many customers as possible to use it, even if it is only once. With this in mind, we will continue to develop sustainable and “best value for money” campaigns.

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