JR East Japan is running a campaign “Come to Hokuriku for Crab” to promote the appeal of Hokuriku crabs, which are in season in winter. The campaign will run from November 7 to March 31, 2023. The campaign will run from November 7 to March 31, 2023.
Posters and decorations will be displayed at major JR East stations, at the Ekitabi Concierge, on trains in the Tokyo metropolitan area, and on a special website to make people want to go eat Hokuriku crabs. The posters will be displayed at major stations, station travel concierges, on trains in the Tokyo metropolitan area, and on special websites. It’s crab!” with messages such as “This is the taste of the gods! and other messages, and will be accompanied by a vibrant visual.
In addition to selling Dynamic Rail Packs, which allow customers to freely combine train and accommodation plans, the company is also collaborating with travel agencies in the Tokyo metropolitan area to offer a lineup of travel products that allow customers to enjoy Hokuriku crabs. For the Hokuriku Shinkansen, special tickets are available only for Ekinet members. For example, the regular ticket from Tokyo to Kanazawa is 14,180 yen, but with early purchase it is 9,920 yen, and the fare for a reserved seat on a standard car (train ticket + reserved seat express ticket) is discounted by 30%.
© Source travel watch
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