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Fender to open world’s first flagship store in Harajuku/Omotesando area in summer 2023

Posted on 2023-03-042023-03-04 by Editor in Chief

Fender Musical Instruments Corporation and Fender Music announced the opening of the world’s first flagship store, FENDER FLAGSHIP TOKYO, in the Harajuku/Omotesando area in the summer of 2023.

Fender is one of the world’s leading guitar manufacturers, but this is the first time in its 77-year history since its founding that it has opened a flagship store. The store will be located in the commercial building “THE ICE CUBES” at 1-8-10 Jingumae, Shibuya-ku, Tokyo, and will occupy four floors from the first basement to the third floor above ground.

The store will display and sell the company’s latest lineup of electric guitars, electric basses, acoustic guitars, amplifiers, and pedals, including artist signature models, and will also accept custom orders.

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