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Ace to Launch New Urban Outdoor-Themed Brand “UNTRACK” This Fall

Posted on 2023-03-18 by Editor in Chief

Ace revealed that it will launch UNTRACK, a brand based on the concept of urban outdoors, this fall.

UNTRACK is the company’s new lifestyle brand that proposes bags and clothing that seamlessly capture the on- and offline traffic. Combining simple design with the functionality typical of bag maker Ace, the brand will develop products that tell a story, including materials, and target mainly men.

The bags include four series: “CITY/VT,” which is made of ventile, a material used in British pilots’ uniforms during World War II; “CROSSBIKE/SP,” which is made of Spectra, a lightweight fiber with strong strength; “OUTDOOR/CBE,” which combines recycled Cordura nylon and microfiber leather; and “PARK/TC,” which is made of first-class canvas from Kurashiki-based canvas manufacturer TAKEYARI. The “OFFICE PC BAG,” an inner bag for carrying a PC or other items, will also be available.

The clothing lineup includes the “UT-A1,” made of Cordura nylon material with excellent water repellency and stretchability, and the “UT-A2,” made of 100% polyester material in a fashionable denim style. A variety of products designed for comfort, including coats and jackets with multi-functional pockets for casually storing various items, will be available.

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