Aeon will begin full-scale sales of its private brand “Home Cody” outdoor products at up to 350 “Aeon” and “Aeon Style” stores (in Hokkaido, Hokuriku Shinetsu, Kanto, Tokai, Kinki, Chu-Shikoku, Kyushu and Okinawa areas) and on “Aeon Style Online” from April 13.
In addition, special sales areas for outdoor goods will be set up at AEON stores under the jurisdiction of AEON Retail (260 AEON and AEON Style stores in Hokuriku-Shinetsu, Kanto, Tokai, Kinki, and Chugoku-Shikoku), with the theme of “Raku Camping”, which is an easy way to start a camping trip.
This time, we have seen the RakuCan corner set up in the 4th floor event hall of AEON Style Itabashi (2-6-1 Tokumaru, Itabashi-ku, Tokyo), and would like to introduce it to you.
It is still fresh in our minds that the impact of the new coronavirus infection drew attention to outdoor leisure activities that can be enjoyed without human contact, leading to increased purchases of outdoor equipment and bustling campgrounds in various regions. Even though many restrictions have been reevaluated and we are now in the With Corona era, the trend of users has not changed much, and the company reports that sales of outdoor equipment in March and April have been relatively strong.
He explained that he had expected a decline in demand, but decided to expand the sales floor because he judged that the market would continue to grow steadily in 2023 due to the popularity of outdoor equipment that can be easily handled at nearby parks and at school events, which are making a comeback, in addition to customers who have started outdoor activities as a hobby.
Against this backdrop, the RakuCamp sales floor offers a lineup of easy and reasonably priced items that do not require specialized knowledge or experience. The chairs are easy to carry and assemble, and the tent lineup includes sunshades that can be easily set up on the beach, rather than full-fledged products that can be used for overnight stays. An example of a combination of chairs, a simple table, and a sunshade, appealed to visitors as a cost-effective solution for around 30,000 yen.
Other items on the sales floor include cooler boxes, refrigerants, cassette stoves, and carrying supplies, which are in high demand, as well as cookware and cutlery from popular value-priced Cando products.
As mentioned at the beginning of this report, the Home Cody brand is also expanding its lineup of outdoor products, introducing color-renewed versions of its popular sunshades and adding several new items to its product lineup. These new products include a “compact chair” and a “refrigerant that cools down to minus 10°C below zero.
As the name suggests, the Compact Stow-Away Chair is a simple chair that is easily transportable and easy to assemble. The chair can be used simply by assembling the framework, which is connected with a stretchable material, and inserting it into the joint between the seat and back of the fabric. The low type (beige and olive) costs 4378 yen, and the high back (olive only) 5478 yen.
Minus 10°C (-10°F) Cooling agents that cool at sub-zero temperatures are characterized by their long-lasting cooling effect. The 500g type retails for 657 yen and the 800g type for 877 yen.
The color-renewed “Full Close Sunshade” is also one of their top selling products, and we asked them to show us how to assemble and store it. The full-close sunshade has been a popular product since the days of the Topvalu brand, and it has been brushed up each time to the present.
Its feature is a frame that utilizes plate springs and can be easily assembled from a rolled-up position. The front is equipped with a T-shaped zipper that completely blocks the view and can be used for changing clothes. The back is equipped with a mesh window that allows airflow to pass through for comfort.
The color is a two-tone olive and beige. Three sizes are available: a 185 cm wide type at 5478 yen, a 210 cm wide type at 6578 yen, and a 250 cm wide type at 7128 yen.
The special sales area using the exhibition space will be open until the end of September, but the outdoor goods will be sold throughout the year, although the sales floor space will be reduced. Those who want to buy camping equipment easily are encouraged to visit nearby AEON or AEON Style stores.
© Source travel watch
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