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Is the Second Half of the Consecutive Holidays a Good Time to Travel? Suburban area population tends to decline in the second half of GW, Yahoo Data Solutions survey.

Posted on 2023-05-162023-05-16 by Editor in Chief

On May 12, Yahoo Japan released a report on human flow and behavioral trends during Golden Week. For the analysis, Yahoo Data Solutions’ DS.INSIGHT was used to obtain the population by area and represent it in a heat map.

May 3-4 was positioned as the first half and May 6-7 as the second half, and the area population growth rate in the second half was color-coded from 60% to 140%. Looking at Japan as a whole, metropolitan areas had higher growth rates in the second half (red in the graph), while suburban areas had lower growth rates (blue in the graph). This suggests that during the first half of GW, people gathered in the suburbs for travel, etc., and returned to the urban areas in the second half. In fact, many of the areas with low growth rates in the second half were famous tourist destinations.

Taking the Kanto region as an example, Tokyo, Ginza, Shinjuku, Shibuya, Ikebukuro, Odaiba, and Disneyland saw a decrease in the number of people in the second half of the day, while the number of people around stations such as Fudomae, Hikifune, Funabori, and Kasai stations, as well as in shopping malls, increased in the second half.

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