Skip to content
Menu
Konrad News
  • Home
  • About
  • Contact
  • Privacy Policy
  • Affiliate Disclosure
Konrad News

Nreal, the smart glasses company, rebrands to XREAL

Posted on 2023-05-29 by Editor in Chief

Nreal, which sells smart glasses, announced its rebranding to “XREAL” on May 25.

The company has been developing and selling augmented reality (AR)-enabled smart glasses, launching “Nreal Light” in 2019 and “Nreal Air” in 2022, which can be used in connection with smartphones, in Japan ahead of the rest of the world, and has been working with telecom operators such as NTT DoCoMo and KDDI to provide new AR-based sightseeing experiences. Nreal has been working with telecommunication carriers such as NTT DoCoMo and KDDI to provide new AR-based sightseeing experiences.

Joshua Yeo, Vice President of Nreal and Representative Director of Nreal Japan, said, “This May marks exactly four years since we launched Nreal Light in Japan in 2019. In these four years, Nreal has introduced and sold a variety of products to the Japanese market, and as Nreal, we have done many things to make Nreal not just a stand-alone AR glasses, but also to make it work better with other devices,” he recalls.

As he says, Nreal Air, which initially worked only with high-end Android smartphones, can now be used with iPhones and other devices with the use of adapters, and although it is still in beta, the company is also working to develop software for macOS and Windows to create a virtual multi-display environment within Glass. Although it is still in beta, Nreal Air is also working to develop software for macOS and Windows that will enable a virtual multi-display environment within Glass.

He noted that more than 100,000 Nreal Air units have been sold globally by 2022 and that the company has by far the No. 1 market share among AR glasses sold in Japan, the U.S., and China, and that all employees are working hard to ensure that the true AR era will arrive soonest.

Sayaka Shimotakahara, Marketing Manager of Nreal Japan, explained that one year has passed since the launch of Nreal Air in Japan, and with Nreal Air becoming the talk of the town on social networking sites, the company has set the goal of creating services and content that will be closer to users and more integrated into consumers’ lives. He explains that the company has decided to rebrand the company as well as to raise the

According to him, along with the company name and brand name, the product will be renamed in the form of “XREAL Air” or something similar. He said, “In the beginning, we have been using the name Nreal, which stands for the middle of Real and Unreal. However, we decided to change the name to XREAL to reflect the fact that AR glasses are products that will be a part of our customers’ daily lives and will cross and fuse with their lives,” he said.

He also revealed that he will soon unveil a product based on the theme of “smart mirroring,” in which images are projected onto reality.

read more

© Source travel watch

Auto Amazon Links: No products found.

Auto Amazon Links: No products found.

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on Telegram (Opens in new window) Telegram
  • AR glasses make travel fun and comfortable – Nreal Air’s challenge
    Date
    2022-10-01
    In relation to
    Japan
  • Nreal Japan demo of multi-screening with Nreal Air and Windows PC in a Shinkansen train car.
    Date
    2023-05-18
    In relation to
    Japan
  • XREAL Air 2 Pro,” now more resistant to outdoor activities, goes on sale November 17.
    Date
    2023-11-21
    In relation to
    Japan
Japan Travel
Japan travelling

Leave a Reply Cancel reply

You must be logged in to post a comment.

Auto Amazon Links: No products found.

Recent Posts

  • MUJI, “Rechargeable Rechargeable Handy Fan with Changeable Angle” with large airflow. The handle is on a mobile battery.
  • Kinki Nippon Tourist offers up to 21,000 yen off Ishikawa/Toyama/Fukui trips. Hokuriku Campaign Coupons now being distributed.
  • Campaign to win round-trip air tickets and hotel accommodations in Fiji starts. Tourism Bureau and Beltran unveil special website.
  • Star Tours-owned BDX Droids are now at Tokyo Disneyland. I met them right away!
  • Oedo Onsen Monogatari Premium Ikaho to Open July 7. More guest rooms with open-air baths, 10-minute walk from the Ikaho stone steps.

Recent Comments

No comments to show.

Archives

  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022

Categories

  • business
  • investment
  • Japan
  • JICA contributions
  • Kyoto Prefecture
  • market
  • technology
  • travelling
  • Uncategorized
©2025 Konrad News | Powered by WordPress & Superb Themes