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BESV launches e-bike “SMALO” with AI-based automatic assist control, featuring NON as commercial and ambassador.

Posted on 2023-06-292023-06-29 by Editor in Chief

BESV JAPAN will launch BESV’s third brand, SMALO, on July 1. Ahead of the launch, a commercial has been airing since June 20, featuring actor/actress Non, of the creative duo Achisuto.

SMALO is a smart e-bike with AI-based auto-assist control and automatic shifting functions, as well as IoT functionality, enabling location and remote management of bike information. The SMALO LX2 is priced at 448,000 yen and the SMALO PX2 at 398,000 yen.

The commercial is a video in which cool NON introduces SMALO’s features and will be aired on YouTube and TVer.

In addition, the 2023 main visual for the BESV brand is a casual and active representation of the popular PS series in order to create a different impression from SMALO.

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