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Almost a Day announces “yozora,” a camping brand. First product is a one-pole tent.

Posted on 2023-10-04 by Editor in Chief

Almost a Day, represented by Shigesato Itoi, announced the launch of “yozora,” a camping brand based on the concept of “Restoring Hitori (solitude). In addition to making camping gear, they plan to create a variety of content through collaborations and planning events.

The first product is “kohaku,” a tent developed in collaboration with camp gear creator and Zane Arts representative Takashi Kosugi. They named it kohaku because the orange glow at night resembles amber. The tent is organic, beautiful, and has a special presence, yet its structure is a simple one-pole tent.

Prior to the release of the kohaku, it will be exhibited at the ALPS Outdoor Summit 2023 to be held at the Yamabiko Dome in Matsumoto City, Nagano Prefecture, from October 6 to 8, where it will be on display and original goods will be sold.

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