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Second installment of the “Sterilizable Series” by ELIERE and CHUMS goes on sale. Campaign to win outdoor goods.

Posted on 2023-10-262023-10-26 by Editor in Chief

Daio Paper Corporation will release two collaborative bottles of the “Elleair Sterilizable Series” on November 1 in limited quantities as the second collaboration with the outdoor casual brand “CHUMS.

In response to the growing popularity of camping and other outdoor activities in recent years, the company launched the “Gentle Air for Outdoor Activities” project with CHUMS in June. As the first collaboration, a collaborative bottle of “Elleair Sterilizable Series” was released in July. The second collaboration is based on the theme of “autumn” and is designed to color the outdoor scene in autumn.

When the exterior film of the bottle with a large image of Chums’ mascot character “Booby Bird” is peeled off, the original design of Booby Bird playing happily in the autumn leaves is revealed. The inside design can be seen through a portion of the exterior film so that customers can visualize the inside design when they purchase the bottle.

The “Sanitizable Alcohol Towel” has a design of Booby Bird enjoying sweets and playground equipment such as a slide and seesaw on the theme of an autumn picnic. The “Sanitizable Alcohol Towel for Virus Removal” has a design of Booby Bird roasting marshmallows and playing guitar by a campfire under the theme of autumn camping.

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© Source travel watch

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  • Elleair x CHUMS, the first products exclusively for outdoor use. 5 products, including wet sheets that can remove oil stains
    Date
    2024-03-18
    In relation to
    Japan
  • BE-PAL, CHUMS special book with monocular, 16x high magnification for solid use & booby bird design.
    Date
    2025-03-24
    In relation to
    Japan
  • BE-PAL, December issue features an iron fire pit from CHUMS. You can grill steaks and yakitori.
    Date
    2024-11-08
    In relation to
    Japan
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