Workman announced that it will launch an offensive to open “#WorkmanGirls” street stores to reach a nationwide network of 400 stores starting in September 2024.
The company plans to open 23 “#WorkmanGirls” street-level stores in the fall and winter of 2024, from September to November. The number of new stores opened in these three months is equivalent to the number of street-level stores opened in the four years since the first store opened in October 2020 (25 stores), and the company plans to open about 30 new stores each year going forward.
The women’s stores will take over the mainstay “WORKMAN Plus” stores, which have been opening 20 to 30 new stores every year, and will mark a “generational shift” in the mainstay of store openings. 60 to 70% of Plus stores were for workers and the rest were for general customers, but the market for individual workers has already been exhausted, and store openings have tapered off. The “Plus” shops were already out of the market for individual workers, and the number of new shops was dwindling. On the other hand, the women’s store does not sell products for workers, and the ratio of women to men in the general customer base is 6 to 4.
In order to compete in women’s stores, the company plans not to raise prices on women’s products until it gets its store openings underway. As for non-women’s products, the company plans to revise the prices of a very small number of unprofitable PB products from July 2024, and to revise or abolish other PB products over time. Even after the price revision, the company will “maintain the lowest prices in the industry.
The reason behind the store-opening offensive is that all of the 21 women’s street-front stores and two women-only street-front stores located in shopping centers, supermarkets, and home centers are doing well and approaching the level of profitability of existing stores, and the success of women’s street-front stores has become a hot topic in the industry, leading to a surge in requests for store openings as a trump card to revitalize the industry. The success of girls’ street shops has become a hot topic in the industry, and there has been a surge in requests to open new shops as a trump card for revitalization. All of the company’s stores in shopping malls are directly managed, and the company limits the number of stores it opens, which has made them scarce. In line with this trend, there has also been a surge in requests from shopping malls, supermarkets, and home centers to open women’s roadside stores.
© Source travel watch
Auto Amazon Links: No products found.
Auto Amazon Links: No products found.