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PRETTY CURE 20th anniversary, pop-up store “PRETTY CURE GENIC ROOM” opens for a limited time. Fashion and art items for adults to enjoy.

Posted on 2024-01-312024-02-15 by Editor in Chief

Toei Animation will launch the “PRECURE GENIC” project to commemorate the 20th anniversary of the birth of the “Pretty Cure” anime series.

As the first phase, a pop-up store “PRECURE GENIC ROOM” will be opened at Shimokitazawa ADRIFT (3-9-23 Kitazawa, Setagaya-ku, Tokyo). The store will be open from March 1 to 6 from 11:00 to 21:00.

Collaboration items with fashion and lifestyle brands and illustrators, as well as original items, will be sold in advance in a space inspired by the room where two girls with different personalities who grew up under the influence of “Pretty Cure” live. After the exhibition, the same items will be available at the online store.

To enter the event, advance lottery reservations (by February 12) are required via “LivePocket”. The application period is from 11:00 a.m. on January 31 to 11:59 p.m. on February 12, and the maximum number of winning slots is only 20 minutes. Two types of “PRECURE GENIC Candy” will be distributed at random as a special prize for visitors.

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