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Ace’s street fashion brand “Edge Link” launched, targeting Generation Z, offering bags for skateboarding, etc.

Posted on 2024-02-012024-02-15 by Editor in Chief

On February 1, Ace launched the street fashion bag brand EDGELINK (edge link).

As the brand targets the so-called “Generation Z,” it has adopted skateboarding as the theme of its debut collection. The brand has invited professional skaters Kairyu Netsuke and Rinne Akama as brand ambassadors, and will promote product development that incorporates the appeal of street culture.

The flagship model is the “ACROLADE” series of backpacks equipped with an easy-to-attach skateboard holder. The company also offers a total of five other series, including tote bags and shoulder bags.

To commemorate the brand’s debut, a logo design sticker will be included with the first production run, and an original cap will be given away to 15 winners drawn from those who purchase branded products at the official online store by February 14.

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