Snow Peak has launched a new in-store store format, “LAND BASE,” and will open its first store, Snow Peak LAND BASE NAGOYA, on March 29.
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The sales floor is located on the 5th floor of the “Alpine Outdoors” floor, and has a larger sales floor area of 180.56m2 than the regular Snow Peak Store. The store will display several tents and shelters, allowing customers to imagine the camping scene as they shop. The product layout is also different from the general camping equipment section in mass retailers, as it is handled by Snow Peak, creating a stylish atmosphere that is both authentic and Snow Peak-like.
In addition to a full lineup of both standard and new camping gear, including functional tents, sleeping bags, fire pits, tables and chairs for daily use, and cooking utensils, the apparel lineup is as extensive as that of a directly managed store, allowing customers to enjoy a total coordinated look.
In addition, the store will carry limited items with the Nagoya store logo, such as sierra cups, boar cups, and knife cutting board sets celebrating the opening of LAND BASE, as well as Snow Peak’s new food sales line, “Camper’s Table”.
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