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DELSEY and Benetton collaborated to develop a luggage brand. Vivid-colored “NOW” and others to be released sequentially.l

Posted on 2024-04-262024-05-01 by Editor in Chief

Delsay Japan has announced the development of a brand in collaboration with its own brand Delsay and the Italian brand United Colors of Benetton. Parkour athlete ZEN will be the brand ambassador.

Fourteen models are available in six collections. The design theme is “Let’s play with colors,” incorporating color blocks and minimalist trends inspired by the fashion of the 1990s.

In Japan, the “NOW” collection with vivid colors will be the first to arrive. Other collections such as “COLOR BLOCK” with similarly vivid colors, vintage-style “FABRICA” and “UNITED” will arrive sequentially.

In conjunction with this, the interior of the concept store “Delsay Lab” (6-15-4 Jingumae, Shibuya-ku, Tokyo) will be updated on April 26, with a rainbow-colored floor on the first floor, inspired by Benetton’s style and representing a route map between Paris and Tokyo. The walls will display large visuals of the brand. The store will also launch a limited edition model.

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