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Select store “Toei Iro” opens at Ichigaya Station on the Toei Shinjuku Line. 69 companies along the line participate in the limited sale of “Toei Détail” chocolates supervised by Paled’Or.

Posted on 2024-05-062024-05-16 by Editor in Chief

The Tokyo Metropolitan Transportation Bureau will open “Toeiro,” the first select store along the Toei Transportation Line, in Ichigaya Station on the Toei Shinjuku Line on May 15.

In addition to a lineup of products (food, beverages, sundries, etc.) from stores located along the Toei Subway, Toei Bus, Tokyo Sakura Tram (Toden Arakawa Line), and Nippori-Toneri Liner lines, “Toeiro” also carries original products made in collaboration with companies along the Toei Transportation and Toeiro lines.

During the first three days of the opening (May 15-17), as a commemorative event, customers will receive a product sample with a purchase of 1,000 yen or more. In addition, “Toei Détail” chocolates (3,000 yen) supervised by Palet d’Or, of which 1,500 sets sold out immediately in March 2019, will be on sale. Limited to 100 pieces each day, numbered tickets are required to purchase (only one per person).

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