On May 14, U.S.J. held an advance trial of “Jurassic Park – The Secret Mission,” the first team cooperative game and new group program in the park’s history.
The program is a two-hour riddle-solving challenge based on the original story of the park, which can only be experienced here, and is based on the world view of the movie “Jurassic Park”. The goal of the program is to save Universal Studios Japan by preventing the release of the dinosaurs. Regardless of age or position, everyone from park fans to beginners can enjoy the game, and the real appeal of the game is the sense of accomplishment and togetherness amidst the extraordinary environment.
The number of people who can experience the event at the same time ranges from 40 to 2,000, making it possible for groups of various sizes to participate, such as company trips and student excursions. The program features elements that can only be accomplished through competition and cooperation among teams, and immerses participants in the mission while exercising their minds and bodies, making it a different kind of fun from the conventional “park charter plan. The product will be marketed as a “team-building activity unique to USJ,” which will help participants strengthen their bond with each other and give them the energy they need to face tomorrow with “super energy.
The fee is 12,000 yen per person (including studio pass and participant ID). Reservations have already been accepted since May 8, and the program will finally be offered from May 28.
The 50 volunteer employees of JTB, who are also “travel specialists,” participated in the event to experience the new group program firsthand. These employees work mainly in western Japan, including Osaka and Kyoto, and are usually involved in corporate sales and travel arrangements. The ages of the participants ranged from veterans in their late 50s to 22-year-olds who just joined the company this spring. Some were colleagues who knew each other from the same workplace, while others were meeting for the first time today.
Ryo Kanazawa, Senior Vice President and General Manager of Sales & Alliance Marketing Department of USJ, spoke about the appeal of the new program when it was launched, saying, “The Corona disaster has caused a lack of teamwork within the company, which is a challenge faced by many companies. By working together as a group, rather than individually to solve the problem, we can inevitably have conversations and communicate with each other. We can share the joy of solving the problem”.
He also presented that “the questions were created through many trials and errors while visiting the parks with the production team, and we were able to create content that makes the most of USJ’s content, which cannot be found in conventional “riddle solving” attractions.
The park is also particular about the “balance of difficulty” that can be enjoyed by everyone from children to the elderly, and participants who actually completed the experience commented, “It was surprisingly difficult! Even though I am a fan of the park and have an annual pass, I discovered something new” were some of the comments made by participants after their experience.
Commenting on behalf of JTB, Mr. Yuichi Chikasaki, General Manager of West Japan Purchasing & Sales Department, Purchasing & Merchandise Division, said, “I was able to participate in this event with employees from various divisions and saw faces I do not normally see in the course of my work. I felt an atmosphere of very active communication. I felt that this will lead to the strengthening of the organization. （As JTB (which sells this product), we would like to actively propose it to companies and school groups.
© Source travel watch
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