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JAL and KDDI Launch Digital x Pushy Activity. The first phase includes a pilgrimage to a holy place for Nijigaku movies, solving riddles using AI, etc.

Posted on 2024-07-252024-09-19 by Editor in Chief

JAL and KDDI have announced the launch of the “Digital x Pushy Life” project.

The aim is to create new travel demand by pushing JAL’s aviation and tourism resources and KDDI’s telecommunications, AI, and XR resources into the active market. As the first phase, during this year, “Sightseeing in Okinawa with Nijigaku Members: Air Travel! and “Local Mystery Solving and Treasure Hunting Game” will be implemented.

Sightseeing in Okinawa with Nijigaku Members! is a project in collaboration with the movie of the anime “Love Live! School Idol Club” movie. This is a special tour by JAL and JALPAC that will be available after September 6.

In the “Regional Mystery-Solving and Treasure Hunting Game,” visitors can enjoy mission-completion type games in the Tokyo metropolitan area and the Kansai region. The content is based on dialogue with characters in the game using generative AI, and is scheduled to be implemented around fall.

In the future, the company plans to collaborate with the STYLY Spatial Computing Lab and Xreal Japan to verify “Trip XR,” which will utilize smart glasses for experiences such as those described above.

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