Workman will launch a large number of new “adult casual” men’s apparel products from the 2024 fall/winter sales season at its 66 #Workman Women’s Stores nationwide (including 12 “WORKMAN Plus” stores in SCs).
Until now, the men’s products sold at #Workman women’s stores have been mainly active wear with flashy designs and high functionality, but as demand for outdoor clothing has slowed down, half of the men’s clothing will be changed to “adult casual” with simple designs in a year’s time. Currently, adult casual wear accounts for only 10% of the total men’s clothing lineup, but this will be increased to 50% by September 2025.
This will unify the men’s and women’s apparel at the #Workman Women’s Store, which mainly targets family customers, and allow married couples who visit the store to choose the same “mature taste” in clothing. The company also plans to increase the percentage of men’s products sold at #Workman Women’s Store to 35% of all products by September 2025 (currently 25% men’s products, 51% women’s products, 14% shoes, 5% kids’ products, and 5% other products).
The “Adult Casual” lineup of men’s products, which will be newly launched in the fall/winter of 2024, is as follows.
© Source travel watch
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