Related Articles In the main part of the seminar, Tomoko Ochiai, Representative of ENIT Japan Branch, presented the latest statistics on Italian tourism. As for global travel trends in Italy, interest in “sea/bathing” areas increased from 2021 to 2022, but by 2023, “urban areas” will regain momentum. Sea/bathing is up 26% over 2022, while urban areas are up 52%. Climate change will reduce demand for areas with higher summer temperatures in the long term, and areas that are easier to spend time in will become more attractive. Travel costs are expected to be approximately 130 in 2030, compared to 100 in 2010. The breakdown is +36% for airfare, +23% for lodging, and +22% for packages, all of which are expected to increase. The number of international arrivals in 2023 will be the fourth largest in the world after France, Spain, and the United States. The total number of arrivals to accommodations is 125 million (+5.5% over 2022), of which 62.8 million (+14.0%) are international travelers and 62.2 million (-1.9%) are Italian travelers. The number of travelers from abroad appears to be recovering considerably. As for travelers from Japan (2023), the number of overnight stays and the value of consumption have not reached the pre-Corona levels of -28.3% and -23.9%, respectively, compared to 2019, but compared to 2022, the number of overnight stays and the value of consumption have significantly recovered, +159.4% and +153.6%, respectively, to recovery. By destination, Lazio, Lombardy, and Tuscany are at the top of the list, with people mainly interested in cultural and artistic cities and enjoying enogastronomy such as food and wine. As direct flights to Italy, ITA Airways introduced the Haneda – Rome route and ANA introduced the Haneda – Milan route, which will be launched in December.
Related Articles Mr. Ochiai also guided visitors to two of Italy’s most notable spots: the “Opera Experience” and the “Appian Way. Opera singing is registered as a UNESCO Intangible Cultural Heritage in 2023, and he said that there are a variety of experiences available depending on the destination and season, including special events in summer and spots where they are held during the fall and winter. As an example, “La Fenice Theater” on the main island of Venice uses Piazza San Marco as the stage for some performances, allowing visitors to enjoy everything from opera to the atmosphere of the city during the evening hours, when travelers are relatively calm. The Appian Way was registered as the 60th UNESCO World Heritage Site in 2024. The route was planned in 312 BC for soldiers to travel between Rome and Capua (an ancient Roman city north of Naples) and was further extended until the 4th century. The ancient city of Capua, which was built as the original terminus, is located in present-day Campania, about 20 minutes by car from Caserta Palace, a well-known filming location for Star Wars. The road is very long, and 22 spots have been selected over a total distance of more than 800 km in four provinces from the center of Italy to the south. It is also recommended to travel around each region, sampling the local wines and cuisine. The final part of the tour will introduce ways to enjoy the area where the Winter Olympic Games “Milan Cortina 2026” will be held. The opening ceremony will be held in Milan and the closing ceremony in Verona, and competition venues will be located in Lombardy, Trentino-Alto Adige, and Veneto. Prior to the games, the Villaggio Italia has been hosting a torch display for each Olympic Games at the Italian National Olympic Committee (CONI) corner.
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