On October 17, Hoshino Resort and JAL launched a joint “Royal Road vs.
The program is designed to attract tourists outside of metropolitan areas, expand inbound demand in rural areas, eliminate overtourism, and revitalize local communities. A special website introduces both “high street” and “off-the-beaten-track” tourist attractions that are of high interest to visitors to Japan, with cherry blossoms, festivals, autumn leaves, snow, nature, and activities as the main attractions. At the same time, reservations for package plans combining JAL air tickets and some facilities operated by Hoshino Resorts have been started.
In addition, an Instagram photo campaign for residents in Japan will be held. The winner will receive a pair of round-trip airline tickets for a JAL Group domestic flight and a pair of accommodation vouchers at a Hoshino Resort in Japan. The application period is from October 17 to February 28, 2025.
© Source travel watch
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