To celebrate the 70th anniversary of the “59FIFTY” baseball cap, New Era Japan will launch a pop-up store at Anon Harajuku (6-5-10 Jingumae, Shibuya-ku, Tokyo) from November 21 to 27.
At the pop-up store, there will be an event where customers can custom-order a “59FIFTY”, and sales and displays of 70th anniversary limited edition items.
The custom order experience will be offered to 14 people (limited to two people per day) selected by drawing from among those registered in the company’s membership program, New Era Rewards. Applications can be made through a dedicated page.
The company will also select and sell the latest Gashapon x MLB, which will be available in Gashapon vending machines nationwide starting in early December. Each Gashapon costs 500 yen and includes a figure with a base featuring six teams: the New York Yankees, St. Louis Cardinals, New York Mets, San Diego Padres, Seattle Mariners, and Chicago White Sox.
In addition, a total of seven collections of limited collaboration items will be released daily during the period. Details of the items and the release schedule will be sent out on the company’s official website, Instagram, etc. on November 7.
© Source travel watch
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