16 years in J2. Fasiano Okayama’s best chance for promotion to J1! The top teams in the J2 League are in the playoffs for promotion to J1 of the Japan Football League (J League) in 2024, and if Fasiano Okayama FC and Vegalta Sendai win the final match on December 7, Fasiano Okayama will be promoted to J1 for the first time in its 20 years of existence. If they win the final match between Fajiano Okayama FC and Vegalta Sendai on December 7, Fajiano will be promoted to J1 for the first time in their 20-year history. Faziano first moved up to J2 in 2009 from the JFL, where they had been for 16 years without being promoted or relegated, and are now the second oldest team to have been in J2 in consecutive seasons, after Mito Holy Hockey. Faziano has twice made the playoffs (2016, 2022), coming up just one win short, and in the 2024 playoffs they reached the final with a win over Montedio Yamagata, who had suffered a crushing defeat in their 2022 run, and they are ranked ahead of Vegalta Sendai (6th on the season; Faziano is 4th). A “win or draw” against Vegalta Sendai (6th in the season; Fasiano is 4th) will decide their first J1 promotion. The people of Okayama Prefecture, who have been waiting a long time for the promotion, have reached the peak of their expectations, and tickets for the final match are, of course, sold out. Supporters are expected to watch the fateful match at public viewing events in various locations. If Fasiano wins promotion to J1, their home stadium, the City Light Stadium (Okayama Prefecture General Ground Athletic Stadium), is close to Okayama Station on the Sanyo Shinkansen Line (1.5 km, 20-minute walk or 5-minute bus ride), and with a 2:00 p.m. kickoff time, the players can catch a 4:30 p.m. bullet train back to Osaka in the evening, or Tokyo at night. This is an ideal environment for people who travel from all over the world to watch the games. Along with Yokohama F. Marinos, whose home stadium, Nissan Stadium, is located near Shin-Yokohama Station, Okayama Station will be crowded on match days as the “J1 team near the Shinkansen station.
Faziano, in fact, has an “awesome management team!” In the 2024 season, Faziano has had a number of games with a capacity of nearly 15,479, which is the capacity of the City Light Stadium, and depending on the opponent, it is sometimes impossible to get tickets. It is now one of the most popular and most competitive teams in J2. And from a management and sales point of view, the management of Faziano is quite skillful! From the management and sales point of view, there are many tricks that make you say, “Fasiano’s management is very skillful! Is this some kind of festival?” Even if you don’t watch soccer, it’s fun! This is one of the reasons why Faziano games are so popular. On game days, the stadium is surrounded by street performances, magic tricks, street performances, and even performances by the calligraphy club of a nearby high school. …… On game days, the area around the stadium is like a festival. It is also nice to occasionally hear the Okayama Gakugeikan High School brass band, one of the most talented in Japan, play anthems (official background music). The brave and gorgeous sound is worth paying a few thousand yen extra for. There are more than 100 kinds of food! Fajiano is also known for its “Fajifoods,” a variety of more than 100 different kinds of gourmet stadium foods, one of the best in Japan among all the J-League clubs. Even before entering the gate, people are lining up for curry, yakisoba noodles, skewers of Okayama’s brand beef “Senya beef,” large and juicy special “Fajikara,” etc……. Even those who do not enter the stadium are lining up, but the proceeds will be used to strengthen the players, so be sure to make a contribution to Faziano. The proceeds are also used to strengthen the players, and they are contributing to Faziano. Isn’t that …… a lot of sponsors? Professional soccer is expensive in terms of personnel, training, and hosting matches, and some teams are backed by major corporations such as LIXIL and Mercari (Kashima Antlers), Yamaha (Jubilo Iwata), and CyberAgent (FC Machida Zelvia). Faziano, however, is a community-based club with no major backers, and it is able to manage its operations with advertising revenues amounting to 860 million yen (almost half of its sales), the largest amount among teams that have never been promoted to J1. Faziano’s pre-game advertisements are lengthy. Official sponsors alone include about 30 companies such as GROP, Tombo Student Uniforms, and Hagiwara Kogyo, while club sponsors include about 150 companies such as Soke Genkitchoan, Sanlavian, and Okayama University of Science. Supporters also applaud ritually each time introductions are made, and they must be firmly aware that “our team is supported by our sponsors. There is also a huge display space for corporate partners, such as Diamond Partners and Platinum Partners, who can sign a contract for as little as 50,000 yen per year. Looking closely, there are many companies with company names such as “J-League sponsors,” including local factories, individual stores, and local hospitals. …… “Is sponsorship of the J-League effective? However, according to one therapist, there are “Fuzzy Supporters” (supporters of Faziano) who come all the way from far away to visit the clinic because they “saw the subtitle on this page. Fajiano has not only strengthened its team, but has also taken root in Okayama and increased the number of soccer fans and supporters through “enjoyable home games,” “excellent food,” and “attentive sponsor acquisition. However, the situation at the time of the team’s founding was ……. Let’s take a look back at the history of “Fajiano Okayama FC” as it seized its chance to be promoted to J1 for the first time.
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