Delta’s keynote was held at the Sphere, the first official keynote at CES. The Sphere, where Delta’s keynote was held this year, is located adjacent to The Venetian Expo, a sub venue of CES, and is accessible from The Venetian Expo via a pedestrian bridge. The Sphere is a spherical theater adjacent to and accessible via a pedestrian bridge from The Venetian Expo. The Sphere is visible from many parts of Las Vegas due to its unique hemispherical shape and, most importantly, because it is a larger structure than nearby buildings. For this reason, it is also used as signage for corporate advertisements, and during CES, companies participating in CES use it as signage to display their logos and products. During this year’s CES, the Delta Air Lines logo was also displayed, and the fact that the keynote speech was given in the Sphere for the first time at CES attracted a great deal of attention. However, in order to ensure the safety of the audience, large luggage and cameras are not allowed in the Sphere (this restriction applies not only during CES, but also to the Sphere as a regular theater), and the CES attendees were also given the opportunity to take part in Delta’s keynote performance. Delta Airlines’ keynote performance also required CES attendees to leave their PCs, cameras, large bags, etc. in the cloakroom at the Venetian Expo before attending the event. The Sphere theater has a very unique shape, and as already mentioned, the screen is spherical, taking advantage of its unique hemispherical shape. From the audience’s seats, the screens are spherical in shape from top to bottom and left to right, and various unique contents are provided using such screens. Usually, videos on global environmental issues, etc., are shown, but the unique structure is characterized by wind, smells, and sounds emanating from the seats in accordance with the content. The keynote speech at this year’s Delta was also unique, taking advantage of these features of Sphere.
Delta Air Lines is working on a new digital travel experience, implementing a new concierge feature on Fly Delta. Delta Air Lines CEO Ed Bastian began his presentation by introducing representative employees, including a female flight attendant who has been with the airline for over 60 years (since there is no mandatory retirement age in the U.S., there are few examples of employees who have been with Delta for over 60 years). He then introduced some of Delta’s most notable employees, including a female flight attendant who has been with the airline for more than 60 years (there is no mandatory retirement age in the U.S., so there are not many examples of employees who have been with the airline for more than 60 years). This year marks Delta’s 100th year of service. We have been able to do this thanks to all Delta employees, including pilots, flight attendants, and ground staff, who are committed to safe and reliable operations on a daily basis. I would like to thank them from the bottom of my heart,” he said, to thunderous applause not only from the CES visitors attending the event but also from the Delta officials who had packed the venue for his keynote speech. Mr. Bastian spent much of his keynote address on technology, reflecting his role as keynote speaker at CES, an event that makes use of digital technology. Delta Air Lines is known as an active adopter of digital technology, and its Fly Delta app for iPhone and Android smartphones is an early adopter of advanced features. For example, Fly Delta was the first to offer checked baggage tracking, which allows users to check where their baggage is at any given moment, and to receive a notification on their smartphone when their baggage is loaded onto their flight, for example. There is no question that lost baggage is the second most dreaded problem for passengers on international and long-haul flights, next to delays. However, if the app notifies them that such baggage has been loaded, they can board the plane with peace of mind. Fly Delta was also one of the first to offer support for smartwatches (Apple Watch). When a smartwatch is used together with a smartphone, various notifications, such as those for tracking checked baggage as mentioned above, boarding start notifications, and delay notifications, are sent not only to the smartphone but also to the smartwatch. This reduces the number of missed notifications and avoids missed flights. Fly Delta is highly regarded by travelers, and during his keynote speech at CES, Bastian announced the addition of a new feature to Fly Delta called “Delta Concierge. Delta Concierge is a feature that allows a smartphone with the Fly Delta app installed to talk to a SkyMiles member using natural language to solve a variety of passenger problems. For example, if you ask Delta Concierge, “How long will it take to get to the airport?” the Delta Concierge will respond, “It’s 90 minutes to the airport, would you like to book a flying cab?” The Delta Concierge will answer, “It takes 90 minutes to the airport, would you like to book a flying taxi?” and Fly Delta will book a flying cab for you, and all you have to do is get in the taxi. …… Flying cabs are still under consideration at this point, but it would be possible to use Delta Concierge to book ridesharing services such as Uber. Since the event was aimed at the general public, no technical details were discussed, but there was a lot of information on AI assistants using LLM (Large Language Models) such as OpenAI’s ChatGPT and Microsoft’s Copilot, as well as advanced search functions using multimedia called RAG. In the IT industry, combining such multiple AIs to provide more advanced AI functions is called an “AI agent,” and Delta Concierge is one such AI agent. Concierge can be considered as a kind of AI agent.
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