Is the noodle more firm than expected? Sukesan Udon, also good for drinking When people hear of udon originating in Kyushu, they tend to have an image of “soft noodles” and “sweet broth” like Hakata Udon, but Sukesan Udon is different. The place where Sukesan Udon was founded is more than 60 km away from Fukuoka City, and the founder, Shoji Onishi, learned udon making from Sanuki udon. He also learned how to make noodles with a certain texture and a non-sweet broth made from mackerel bones and other ingredients, in response to requests from the workers at the ironworks. The signature dish of Sukesan Udon is the “Meat Goboten Udon” with five sticks of gobo tempura (burdock root tempura), each about 14 cm long. Other dishes on the menu include “Maruten Udon” and “Kashiwa Udon,” both typical of Kyushu. The special udon noodles are well mixed with the broth and absorb the flavor of the toppings. The catchphrase “The noodles are surprisingly firm, the broth is surprisingly sweet,” is used in advertisements and kitchen cars to emphasize the difference between Sukesan Udon and Hakata Udon or Kyushu’s udon noodles. Another aspect of Sukesan Udon is that it is a “choi-ninning paradise. Most of the restaurants are open 24 hours a day, and alcohol prices are generally in the 300 yen range, including sake, potato shochu, barley shochu, beer, and various types of sours. In addition, there is a wide selection of inexpensive entrées, such as five pieces of “goboten” for 120 yen each, and almost all items for 120 yen (only the beef tendon is 190 yen). In addition, you can change the flavor of oden with free grated yam kelp, nibble on free pickles, drink udon broth soaked with the flavor of the ingredients, or pour it over oden (……). There is no limit to the number of entrées you can enjoy with your drink. When you’ve had your fill, it’s time to head outside. We survey the location of “Midorigaoka, Yachiyo City, Chiba Prefecture,” which was chosen by Shuji as the first store to open in the Kanto region.
New elementary school to be built in close proximity to Sukesan Udon! Why are there so many restaurant chains and supermarkets crowded around the Yachiyo branch of Sukesan Udon? The answer is simple: because there is demand. In fact, the surrounding area (Midorigaoka and Owada Shinden, Yachiyo City) is popular as a residential area for families, and the population continues to increase and people of child-rearing age move into the area. While it is not unusual for suburbs in the Tokyo metropolitan area to experience population decline, the existing Midorigaoka Elementary School in this area has “more than 1,000 students and 36 classes,” and the neighboring Shinkido Elementary School is also reaching its limits. A new school is expected to open in 2026 about 700 meters north of Sukesan Udon (around the former Pachinko Sunshine site). The population of Yachiyo City as a whole continues to increase, from 150,000 to 200,000 in about 20 years, due in part to the opening of the Toyo Rapid Transit, which directly connects to the Tokyo Metro Tozai Line. The acquisition of Sukesan Udon by Skylark HD is said to have been prompted by the fact that the existing Gusto brand, with over 1,000 outlets, has been experiencing cannibalism (competition among neighboring outlets), and the acquisition was seen as the next card for business format change after Bamiyan, Shabuyo, and others in the group. Following the opening of Sukesan Udon under the umbrella of Skylark HD in Ryogoku, Tokyo, the company aims to begin full-scale store development in 2026. First, in Midorigaoka, Yachiyo City, where competition among restaurant chains is fierce, will Sukesan Udon, which offers a wide variety of menu items other than udon, be able to capture the family segment? We look forward to seeing what the future holds for Sukesan Udon, as the company tries to make a name for itself in the national market from Kyushu.
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