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New Balance, Japan’s first running concept store “New Balance Run Hub Yoyogi Koen”.

Posted on 2025-02-272025-03-29 by Editor in Chief

New Balance Japan will open Japan’s first store specializing in running, New Balance Run Hub Yoyogi Park (1-1-1 Jinnan, Shibuya-ku, Tokyo), in the C district of Yoyogi Park on March 15.

In addition to handling running shoes and apparel, this official store supports people who enjoy running through in-store services such as 3D scanning of feet and fitting. The store is staffed by shoe fitters and staff with in-house qualifications, and in addition to providing suggestions on running shoes, they also offer support on how to wear them and how to run.

The store will offer new products as well as items unique to a running concept store, such as limited edition items for domestic and international marathons, and will also hold events in cooperation with the running community “ikism” where runners and the community can interact with each other.

The store will also have a café, “Run Hub Café powered by mode,” which will offer a menu based on the theme of recovery and energy recharge for runners, as well as a food menu with optimal nutrition for running by Kazuma Sahara, a registered dietitian and certified sports nutritionist.

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