Among the many new products on display, this report introduces some of the most notable items.
Logos Corporation, which develops the outdoor brand “LOGOS,” held the “2026 Early LOGOS COLLECTION” in Tokyo to unveil the 2026 models to store personnel and media.
The 2026 model will be released in four installments
At the LOGOS exhibition, industry trends, trends, and top-selling products are introduced on billboards near the entrance to the venue. The company explained that the current trend is not only summer, but also fall and winter, and that new products will be released in four installments on May 29, June 26, August 28, and September 25 to meet such demand.
In addition, the company introduced the 40th anniversary of the founding of the LOGOS brand and the release of a number of items designed with the popular “PEANUTS” character as collaborative products for children.
Popular “Subzero Pack” series and a large lineup of related products Among the LOGOS products, the most popular cooling items were again available this year in a large number of product lines. The new cooling agent “Super Fast Freeze/Subzero Pack XL Twin” (3,280 yen) features a freezing time that is one-third shorter than that of previous products. The cooling time is shortened by making the container thinner and reducing the volume (which also shortens the cooling time), but two pieces can be used in the same way as the XL size by stacking them. When used individually, it has the cooling capacity of size M. A special binder, “Subzero Pack Binder” (980 yen), can be used to hold the pack securely in place without shifting. The “Hyper Subzero Cooler” series is a convenient way to keep the sub-zero packs cool. The new 2026 model is printed with a logo commemorating the 40th anniversary. Three sizes are available: “Hyper Subzero Cooler XL” (16,800 yen), “Hyper Subzero Cooler L” (14,800 yen), and “Hyper Subzero Cooler M” (11,800 yen). The Hyper Subzero Cooler Slip Lid TALL (10,800 yen) has a zipper-less lid for easy opening and closing. Nevertheless, it has a slip-lid that makes it airtight, so when used with the “Subzero Pack GT-16,” it can store a cup of ice cream for about 12 hours. The new tote bag style product, which can also be used on a daily basis, was available in three different sizes and two different colors, for a total of six types. The “LOGOS Standard Tote Backpack Cooler XL” (black/khaki, XL ¥7980 each, L ¥6980 each), a 2-way design that can also be used as a backpack, comes in an XL size with approximately 41L and an L size convenient for shopping. And the LOGOS Standard Tote Cooler M (black/khaki, 5,480 yen each) is the perfect size for carrying a lunch box. Each is equipped with 10mm-thick insulation inside and an inner pocket for a sub-zero pack. The Subzero Recovery Helmet Cool (3,980 yen) is an item that can cool the head while wearing a helmet. It has three pockets for storing the cooling agent “Subzero Recovery Cool Assist” (sold separately) at the front, top, and back of the head, and there is a slit at the back of the head for women with long hair to pull their hair out. (gray)” (3,280 yen) were on display. An interesting new product, although not part of the Subzero Pack series, is the “LOGOS Peltier Cool Vest” (22,000 yen). This vest uses Peltier cells in three locations to generate heat on one side and cool on the other when electricity is applied, making it possible to cool the body even in environments that are difficult to cool with air cooling.
Two new tents, one with excellent livability and the other for touring, will be exhibited. Two new products will be introduced from the tent category, the flower of camping. The “neos Aecon Living Dome DUO Plus-BF” (39,800 yen) is a tent for two to three people and features excellent wind resistance and livability thanks to its Aecon top frame. The push-up effect of the walls creates height, and the stepped roof section can be used as ventilation to effectively let in the wind. The “neos Touring DUO-BF” (29,800 yen) is a two-person tent with a high-position structure that can accommodate a motorcycle. When stored, it is compact at 18 cm (length) x 55 cm (width) x 18 cm (height), making it easy to place on the back of a motorcycle.
Folding chairs that can be tailored to your own preference An interesting camping chair is the “LOGOS Tri-Chair” series. The main feature of this product is that you can choose from two types of frames and four types of seats, and assemble it to your liking. The “LOGOS Tri Chair Frame” (4,400 yen) is a standard steel frame, while the “LOGOS Tri Chair 7075 Frame” (8,800 yen) is a lightweight and strong frame made of A7075 aluminum alloy, known as super-duralumin. The seat is made of a durable polyester material called “LOGOS Tri Chair 7075 Frame” (8,800 yen). The seats come in three different colors: the LOGOS Tri-Chair Seat Black, LOGOS Tri-Chair Seat Green, and LOGOS Tri-Chair Seat Beige (3,300 yen each), all made of durable polyester, and the LOGOS Tri-Chair Quilt Seat, which uses quilted fabric with cotton filling. The “LOGOS Tri Chair Quilted Seat” (5,500 yen), which uses quilted fabric with padding, is also available.
A carry cart that carries things can also become a bench A unique product that turns a carry cart into a bench is the “Chair for2 Carry Cart” (29,800 yen). Simply by removing the sides that are secured with hook-and-loop fasteners, the cart can be transformed into a bench that can be easily sat on. The bottom and back are padded for sitting comfort. The extra-thick tires are resistant to rough terrain, and the load capacity is up to 140 kg, so it can be used in a variety of situations.
A practical shrug that not only looks cute but is also practical A shrug that looks like it has rabbit ears attached is the “Marunouchi Rabbit Fur Touch Shrug -2 (with Usamimi)” (15,800 yen). The rabbit ears can be used as a neck warmer or pillow to keep out the cold air from around the neck, and can also be detached and wrapped around the neck. As the name suggests, the surface is made of fluffy fabric that feels like touching rabbit fur, and the back side is made of warm flannel fabric.
Heater Mat to be inserted inside a sleeping bag The Noden Warm Heater Mat (12,800 yen) can be used inside a summer sleeping bag to warm the sleeping bag in winter. By placing more electric heating wires on the head side, where the shoulders get cold, the mat saves energy and can be used for a long time.
Noden Portable Power Supply Mini (24,800 yen) is a portable battery designed for camping. It has a capacity of 27,000 mAh (99.9 Wh) and features AC output as well as various USB ports. It weighs approximately 870g and comes with a strap for easy carrying. In addition, it has a 120 lumen LED light, which could be used for emergencies.
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