On February 28, the Embassy of Sweden in Tokyo held a “Stockholm Tourism Seminar” at the official residence of the Swedish Ambassador in Toranomon, Tokyo.
A delegation from the Stockholm Tourism Board visited Japan following the launch of ANA’s new Haneda-Stockholm route to introduce Stockholm’s attractions to the Japanese aviation and travel media, in addition to suppliers such as local tourist facilities and the Airport Foundation.
As previously reported, the Haneda-Stockholm route was temporarily abandoned due to the Corona disaster, but preparations for the opening of the route were completed and the route was launched on January 31, over four and a half years later. This is the only direct flight between Japan and Sweden, and is expected to increase the number of travelers from Japan.
Stockholm, the capital of Sweden, is a beautiful water city consisting of 14 islands and canals facing the Baltic Sea. Visitors can experience history, culture, art, Scandinavian design, activities, gastronomy, and sustainable lifestyles in a landscape of harmony between nature and the city.
For more information on the Haneda-Stockholm route and sightseeing in Stockholm, please also read the related article.
Jpnas Alvins, Marketing Manager of the Stockholm Tourism Board, commented on the relationship between Sweden and Japan: “Although geographically distant and culturally different, we share a high standard of living, active innovation, environmental awareness, respect for traditional culture, and social welfare. We are far away, but we are close,” he said, expressing his desire to welcome travelers from Japan.
Stockholm not only has an extensive public transportation system (subway, tram, local buses, etc.) in the city center, but also suburban railroads and LRT lines. By air, travelers can connect from Tockholm Arlanda Airport, where ANA has direct flights to and from Stockholm, to Oslo, Copenhagen, and Helsinki, using flights operated by Scandinavian Airlines and other airlines. Thus, travel options between Japan and Europe are expanding, and “Stockholm is the gateway to the Scandinavian countries,” he expressed.
Anna Swalbring, Project Manager for International Market Development, also from the Stockholm Tourism Board, introduced the main attractions in Stockholm.
Stockholm has many tourist facilities for learning and sightseeing, including Gamla Stan, the old medieval town; Stockholm Palace, where the King of Sweden holds his office; Stockholm Cathedral, the oldest church in Stockholm, built in the 13th century; Stockholm City Hall, where the Nobel Prize winners’ dinner is held every year; and the Nobel Prize Museum, which has exhibits of past Japanese laureates. The Nobel Prize Museum, which has exhibits of Japanese Nobel Prize winners, is one of the many tourist facilities for learning.
One of the places that Japanese people should pay attention to is the Stockholm subway, which is called “the world’s longest art museum.
As mentioned above, Stockholm has a well-developed local transportation system, and in particular, the Stockholm Subway, which is the main means of transportation for the citizens of Stockholm, has created a large-scale art space with public artwork on different themes at approximately 100 stations, covering a total length of 110 kilometers.
The cavernous ceilings of the stations, the platforms, and the long escalators leading to the ground are covered with public art everywhere, creating an otherworldly atmosphere. The motifs vary from plants to rainbows, so you can enjoy the experience of touring the art while getting off the subway.
Other attractions introduced by local suppliers who participated in the delegation included the Vasa Museum, which exhibits a huge wooden battleship of the Swedish Navy that sank in 1628; the Skansen Open-Air Museum, the world’s first open-air museum; and “Abba the Museum” by legendary Swedish artists ABBA, known for their famous song “Dancing Queen” and others. ABBA’s “Abba the Museum” and other highlights were introduced.
Yuichi Toyama, General Manager of Global Marketing Department, CX Promotion Division, who took the stage on behalf of ANA, expressed his expectations for the future, saying, “Currently, there are three flights a week, but I personally hope to adjust the aircraft and crew and start daily flights in the winter timetable. He expressed his expectations for the future, saying, “Currently, there are three flights a week, but I would like to adjust the aircraft and crew to make it possible to operate daily flights starting in the winter timetable.
© Source travel watch
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