Istyle Retail will reopen its flagship store “@cosme TOKYO” (1-14-27 Jingumae, Shibuya-ku, Tokyo) on March 5. A preview was held on March 4 in advance of this.
@cosme TOKYO is a large-scale street-level store of the beauty information site “@cosme”. Opened in January 2020 as a flagship store, it will celebrate its 5th anniversary this year. Access is a 1-minute walk from JR Harajuku Station and Tokyo Metro Meiji Jingu Station.
Under the theme of “Try, Meet, and Destiny Cosmetics,” the store offers pop-up spaces, editorial planning sales areas, and ranking shelves that regularly change brands, regardless of price range, from petit-price brands priced under 500 yen to department store cosmetics priced over 100,000 yen.
The renewal includes a new mini cosmetics corner on the first floor, a sheet mask wall on the second floor, and a fragrance zone on the third floor. The third floor, which had previously been a warehouse, became a fragrance experience zone.
Other areas of the store have also been reorganized and the aisles have been widened to create a space that is easier to navigate and where customers can enjoy encountering new cosmetics.
In addition, the new lineup includes PRADA BEAUTY, the third location in Japan, as well as luxury brands such as SUQQU, RMK, and SK-II.
The renovated store will have a sales floor area of approximately 1,380 m2 and will be open from 11:00 to 21:00. The number of brands handled will be 750.
© Source travel watch
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