On March 5, JR Tokai held a presentation of a new campaign “#Tokyo Zoku Zoku” to stimulate demand for travel to Tokyo at Immersive Fort Tokyo (1-3-15 Aomi, Koto-ku, Tokyo).
The campaign “offers a series of multifaceted sightseeing plans that are ‘zokusoku’ in terms of emotion, representing the elation people feel when they visit Tokyo, and the ‘stimulation’ and ‘excitement’ they get from traveling,” and proposes a trip to Tokyo that is a fresh and heart-shaking experience no matter how many times they visit.
As with the company’s existing “Let’s go to Kyoto,” “Let’s go to Kyoto,” and “Let’s go to Nara,” the company plans to continue to offer these tours. The first three themes are “night views,” “immersive experiences,” and “historical city tours,” for which sightseeing plans and content will be prepared.
The company’s reservation site, “EX Destination Reservations,” will offer tickets to experience Immersive Fort Tokyo, the site of the presentation, and a ticket for the Tokyo Skytree observation deck and café, as well as travel products that include a round-trip trip on the Tokaido Shinkansen, accommodation, and experience contents as “#Tokyo Zoku Zoku Tabi” (travel products with experience to choose from) at travel agencies. In addition, travel agencies will offer “#Tokyo Zoku Zoku Tabi” (travel products with experience), which include a round-trip trip on the Tokaido Shinkansen, accommodation, and experience content.
The campaign commercial features actor Sousuke Ikematsu, and the first commercial, “#Tokyo Zoku Zoku ‘Night View'”, which will air on March 8, captures the thrilling moment of the night view of the city center from Shibuya Sky, the observation facility at Shibuya Scramble Square.
Atsushi Sakakibara, Executive Officer and General Manager of Sales Division of Central Japan Railway Company, who delivered a speech on behalf of the organizers, began by describing Tokyo as “a city where thrilling things keep coming out. He also noted that “Tokyo is a fresh city where you can experience something new and extraordinary every time you visit, from cutting-edge fads to historic spots,” and that “while there are new stimuli such as beautiful nightscapes that impress you and entertainment that you can enjoy so immersed in that you forget about time, there are also old charms such as history and traditional culture that have long flourished as the center of Japan since the Edo period. On the other hand, there is also the charm of the city’s antiquity, such as its history and traditional culture, which has flourished as the center of Japan from the Edo period to the present.
The campaign offers a number of “extraordinary experiences that can only be had in Tokyo,” and the company hopes “many people will visit Tokyo.
Mr. Yasuomi Shimizu, Group Leader, Regional Development Group, Sales Division, Central Japan Railway Company, took the stage next. Mr. Yasuomi Shimizu, Group Leader of Regional Development Group, Sales Division, Tokai Railway, then took the stage. He reviewed the company’s past campaigns, such as “Let’s go to Kyoto,” and “Izazisa Nara,” which promoted the use of Shinkansen trains in the downhill direction for residents in the Tokyo metropolitan area.
The name of the campaign is based on the concept of “many fascinating things that only Tokyo has to offer, and more and more of them are coming out,” such as live performances, fashion, shopping, etc. He said that he hopes that people will take a quick trip to Tokyo, where “there are always new, always fresh, always fun, and always exciting experiences. The concept is to create an image that “there are many attractive places to visit that are always new, always fresh, always fun, and always exciting.
He also said that “Mr. Ikematsu, who appears in the commercial as the main character, did a good job of expressing the heart-shaking and “chilling” experience he had when he saw the night view of Tokyo,” and urged everyone to pay attention to the first commercial featuring a night view.
He concluded by saying that he hopes that people will enjoy the “enjoy the night view,” “walk through history,” and plans to enjoy the interactive theater at Immersive Fort Tokyo, which are available through this campaign, during their trip to Tokyo.
The talk session that followed featured Sousuke Ikematsu, along with Holmes, Watson, and other characters from Immersive Fort Tokyo’s popular “The Sherlock” series.
He said he was only able to experience the beginning of the show due to time constraints. “I was just about to start,” he said with some regret, “but it was so immersive that I felt like I was on stage. I was so immersed that I felt like I was on stage.
© Source travel watch
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