The program was launched in fiscal 2024 and will be continued in fiscal 2025.
On March 27, JATA (Japan Association of Travel Agents) held a regular press conference at its headquarters in Kasumigaseki to explain the “Let’s Stay on a Weekday! campaign for domestic travel.
Let’s stay on weekdays! Campaign
Eligibility: Applications for travel products involving weekday lodging of 10,000 yen or more per person
Application Period (Web site application deadline):
［Phase 1] April 1, 2024 – June 30, 2024 (Deadline: July 5, 2024)
［Phase 2] July 1 – September 30, 2024 (Deadline: October 5, 2024)
［Third period] October 1 – December 31, 2024 (Deadline: January 5)
［4th period] January 1 – March 31, 2025 (Deadline: April 5, 2025)
*Not valid on Sundays, nights before national holidays, April 26-May 6, August 9-17, and December 27-January 4.
Premiums:
Next discount coupon 30,000 yen x 20 people x 4 terms
Next discount coupon 10,000 yen x 20 people x 4 terms
*Coupons can be used for domestic travel of 10,000 yen or more per person and at JATA member travel agencies for approximately one year.
Kenichi Nonani, General Manager of JATA’s Domestic Travel Promotion Department, who explained the initiative, said, “By distributing demand on weekends and consecutive holidays to weekdays, not only does it help alleviate congestion at tourist destinations, but it also allows the host to continuously secure employees.
For example, in lodging facilities, rates are higher on Saturdays and the first day of consecutive holidays. If demand is spread out over weekdays, more rooms can be sold at lower prices,” he opined.
He further explained, “While 39 prefectures are promoting rest and ler-cation, we would like to inform companies and schools about the promotion of weekday leave by continuing the campaign.
© Source travel watch
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