Popular Cooler Boxes and New Products to Support Summer Leisure The most popular item for this summer is the Take 6, a compact hard cooler with a capacity of approximately 4.7 L. A long-selling product since 1995 (initially Take 5), its popularity has exploded over the past few years. In FY2024, approximately 200,000 units were sold, and from January to April 2025 alone, approximately 80,000 units were shipped, 2.5 times the previous year’s sales pace. The secret of its popularity is its easy-to-carry size of approximately 28.5 x 20 x 18 cm and 0.8 kg, yet it can hold six 350-mL cans. The secret of its popularity is that it can be used not only for leisure activities but also for active scenes such as club activities. This year, a total of 16 colors will be available, including the original “Red,” “Blue,” “Orange,” and “Daydream” colors, as well as special-order models created in collaboration with various companies. The price is ¥2,420. Also available as a campaign item for the Tousou Thanksgiving Festival, described below, is the perfect-size refrigerant “Ice Brick/S (lime yellow). This is available for a limited time and in limited quantities for 385 yen. In addition, “Toso Thanks Festival 2025 Summer,” a campaign to support summer outdoor activities, is scheduled to run from July 18 to August 17. During this period, there will be two limited-edition “ZEN BLUE” color sunshades that “create a relaxing space” and six items that “support summer sports with vitamin colors based on the concept of energy that will give you power. Details on prices and specifications will be announced around mid-June, and all items will be available for a limited time and in limited quantities.
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