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Fuji Rock and Famima collaborate again this year! Limited colored socks and Imabari muffler towels to go on sale nationwide “FUJI ROCK FESTIVAL’25

Posted on 2025-07-032025-07-03 by Editor in Chief

FamilyMart will release convenience wear in collaboration with FUJI ROCK FESTIVAL’25, one of Japan’s largest outdoor music festivals, on July 8 at approximately 16,300 stores nationwide.

This year, the third year of the collaboration, the lineup includes “line socks” (600 yen), “Imabari towel handkerchief” (700 yen), and “Imabari muffler towel” (1,500 yen), all based on the theme colors of the 2025 Fuji Rock event, with yellow and pink as the base colors to express the harmony of nature and the pulse of music. The colors are based on the theme colors of the 2025 Fuji Rock event, with yellow and pink as the base colors.

A pop-up store will also be opened at the venue. As a limited edition product, children’s size Fuji Rock collaboration socks (600 yen) will be on sale.

FUJI ROCK FESTIVAL’25 will be held from July 25 to 27. The venue is Naeba Ski Resort (202 Mikuni, Yuzawa-cho, Minamiuonuma-gun, Niigata Prefecture).

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