Aeon Retail Co., Ltd. will launch “Izakatsu,” Aeon’s disaster prevention promotion activities, on August 7. On the same day, an opening event was held at AEON Style Shinagawa Seaside (4-12-5 Higashi-Shinagawa, Shinagawa-ku, Tokyo).
The “Izakatsu” campaign is an effort to encourage everyone to view disasters as “their own business” so that they can take appropriate action in times of emergency. The event featured an appearance by Masahiro Chono, a professional wrestler who serves as an ambassador for the “Izakatsu” campaign. After retiring from New Japan Pro-Wrestling, Mr. Chono took an AED lifesaving course offered by the Tokyo Fire Department, and since then he has been involved in educational activities for local disaster prevention.
I thought it was important for everyone in the community and family to cooperate with each other, as well as for me to take action myself to prepare for disaster prevention. I would like to spread the word more and more,” he said enthusiastically.
In addition to the development of an “Izakatsu Corner” (sales floor) at approximately 380 AEON and AEON Style stores in the Kanto, Hokuriku Shinetsu, Tokai, Kinki, and Chugoku-Shikoku regions, some stores will also hold events such as emergency food tasting sessions and AED lifesaving training sessions by local fire departments.
On the sales floor, the company proposes “disaster prevention carry cases,” “disaster prevention pouches,” and “disaster prevention gifts” for daily preparedness.
A disaster prevention carry case is a carry-on case kept at home for travel or business trips that can be used in place of a disaster prevention backpack. In addition to making effective use of storage space, they have the advantages of being easy to take out and lock in an emergency, and front-opening and side-zipper types are easy to put in and out of luggage even in cramped places such as shelters and inside cars.
For example, the “Topvalu Side Open Zipper Carry M Size” (19,580 yen), which is designed for 3-5 nights and has a 58L capacity, can hold approximately one person’s emergency bag, emergency toilet, emergency food, and drinking water.
Ambassador Chono also commented, “I want to prepare what I need in my carry-on case as if I were preparing for a trip. Regarding the contents of his emergency bag, he said, “In addition to emergency rations, I also prepare cash. If the power goes out, the cash registers at stores might not work,” he revealed.
Disaster prevention pouches are to be carried at all times with skin care, makeup, femcare, and other items in one pouch, which are often overlooked in times of disaster and supplies are often in short supply. The products were carefully selected mainly by young female employees so that they can take minimal care of themselves with their usual items in times of emergency.
Yuki Nomura of the Daily Convenience Products Department, H&BC Division of Aeon Retail said, “Everyone agreed that eyebrows are the only thing we want to draw when it comes to makeup, so we looked for an eyebrow pencil. We also looked for a wet sheet that could be used on the delicate zone that was as compact as possible,” he said.
The disaster prevention gift lineup includes catalog gifts and disaster prevention sets that can provide “peace of mind” to parents and children living apart. Mr. Chono was intrigued, saying, “This could be a good way to send mid-year and year-end gifts as well.
In response to AEON’s message of “Give the gift of preparedness to protect your loved ones,” he said to laughter from the audience, “It might be a good idea to be prepared for an emergency evacuation in the event of a quarrel between a husband and wife.
At the end of the opening event, the Shinagawa Fire Department of the Tokyo Fire Department conducted an AED training session. After a demonstration by the staff, two members of the general public experienced the life-saving operation under the assumption that Keiji Mutoh had collapsed.
© Source travel watch
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