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Logos designs two types of “Towel Tenugui” produced in Imabari, Japan. Dries in 1.5 hours if room-dried.

Posted on 2023-02-22 by Editor in Chief

Logos Corporation, which develops the outdoor brand “LOGOS,” released an originally designed “towel tenugui” produced in Imabari City, Ehime Prefecture.

The front has a smooth gauze surface and the back has a pile surface that gives the towel its softness, making it both breathable and absorbent. The towels are thin and highly breathable, and can be dried in about 1.5 hours when room-dried. In addition to wiping the body, the pile side, which is suitable for lathering, can also be used as a body towel.

The size is approximately 100 cm, 20 cm longer than a standard face towel, and can be used as a heatstroke countermeasure in the hot summer months by wrapping it around the neck with a cooling agent or by wetting it with water and tying it around the head. It is also lightweight, weighing only about 50g, and foldable, making it easy to take with you when camping or traveling.

The two designs are “Enjoy Outing!”, which is inspired by the slogan of LOGOS, and “Maple Leaf”, which features the logo and items scattered throughout the design, each priced at 1,380 yen. They will be sold at Logos directly-managed stores, as well as at sports chain stores and home centers nationwide.

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