Marriott International opened the Fairfield by Marriott Hyogo Awaji Island Higashiura (678-1 Ura, Awaji City, Hyogo Prefecture) in Ura, Awaji City, on June 27. It is the 26th facility in Japan, the fourth in Hyogo Prefecture, and the second on Awaji Island, following Awaji Island Fukura, which opened in December 2022.
Fairfield by Marriott Hyogo Awaji Island Higashiura is located about 5 minutes from the Higashiura IC of the Kobe-Awaji Naruto Expressway (E28), about 1 hour by car from the Kobe area. The west side of the hotel faces “Roadside Station Higashiura Terminal Park” and the east side faces “Ura Kenmin Sun Beach,” selected as one of the 88 best beaches in Japan.
The building is a four-story structure with a total of 87 rooms, and offers three new room types, a first for a Fairfield by Marriott Michi-no-Eki hotel.
The three new types of rooms are: a spacious room with an ocean view and a bathroom with a bathtub, a 4-single room with an ocean view that is suitable for families, and a room with an ocean terrace (king/twin). All of them face the ocean on the east side of the facility and offer a panoramic view of Osaka Bay from the windows and terrace. The hotel also offers standard twin rooms and standard king rooms.
Two types of accommodation plans will be available: a plan starting at 15,730 yen per room for two persons (including tax and service charge), and a plan starting at 19,730 yen (including tax and service charge) for a “breakfast box included” (reservation required) featuring local specialties and specialties.
Fairfield by Marriott is a lodging-specific hotel adjacent to a “roadside station” that Sekisui House and Marriott, a major hotel chain, have been developing nationwide since 2020. There are no restaurants or other eateries in the facility, and the hotel aims to coexist with the local community by using nearby roadside stations and stores for food and drinks. The hotel aims to coexist with the local community by using nearby roadside stations and stores for food and drinks.
By establishing a hotel specializing in overnight stays at a roadside station, which was originally intended as a rest stop or transit point for motorists, the new hotel will be utilized as a “roadside station = travel base. By relying on nearby roadside stations and local stores for meals and souvenir purchases, which are often done at hotels, the project is expected to help revitalize the local economy.
The newly opened Fairfield by Marriott Hyogo Awaji Island Higashiura is no exception. The hotel is located adjacent to Higashiura Terminal Park, a roadside station, and there are no restaurants or other eating establishments in the facility. Awaji Island is known as a treasure trove of food. The island is blessed with seafood from the sea and mountains, including octopus, shirasu (whitebait), Spanish mackerel, and other marine products caught in the Akashi Straits; ripe onions reputed for their high sugar content and softness; and Awaji beer with its concentrated flavor, and there are many restaurants that make use of these ingredients. Enjoying local specialties at local restaurants is the best part of a stay at the Fairfield by Marriott Michi no Eki Hotel.
The area surrounding the hotel is also rich in tourist attractions nurtured by the nature of Awaji Island. In addition to enjoying a summer resort at the Ura-Kenmin Sun Beach adjacent to the hotel, there are also many attractions such as “Awaji Hanasaji,” popular for its large panorama of flowers, and “Nijigen-no-mori,” a must-see for animation fans.
At the opening ceremony, Toru Ishii, Director and Senior Managing Executive Officer of Sekisui House, said, “Domestic and inbound travelers are beginning to return to various parts of Japan. We would like to make further efforts to enhance the attractiveness of Hyogo Prefecture and Awaji Island with local residents to attract tourists before the summer tourist season,” said Mr. Toru Ishii, Director and Senior Managing Executive Officer of Sekisui House.
Also speaking on behalf of Marriott International, Carl Hudson, Area Vice President for Japan & Guam, said, “I was impressed by the friendliness of the local people as well as the surrounding landscape. Japan’s rich history, unique culture, and delicious cuisine continue to attract travelers from around the world. I am confident that it will continue to evolve and remain a popular destination for inbound travelers seeking once-in-a-lifetime experiences.
© Source travel watch
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