On August 1, the Singapore Tourism Board (STB) held a press conference to announce its summer 2023 campaign, which will focus on the theme of “Food”.
Singapore, a cosmopolitan city where diverse ethnic groups and cultures coexist, is one of the world’s leading culinary capitals, offering everything from a wide variety of local Asian food to Michelin-starred cuisine from top hotels.
This year’s partners include Airtri, Seijo Ishii, and video creator MrFuji From Japan, who will develop a variety of measures to promote travel to Singapore by Japanese people.
The first phase of the campaign is the release of a special campaign page by Airtree. Under the title of “Culinary Journeys in Singapore,” the campaign will provide useful local tourist information. In addition, “TRiP EDiTOR,” a travel media operated by Airtoli Group, will report the latest information related to food in Singapore, from the standard to the hidden gems.
The second phase is the “Singapore Fair 2023” by Seijo Ishii, which will offer a total of 10 items, including homemade Singapore-style prepared foods and desserts, at 205 stores nationwide for about a month from August 4, 2012. Some of the products will also be available as online-only sets at the online store “Seijo-Ishii.com”.
By attaching the purchase receipt of these products to your entry, you will be entered in a drawing to win a pair of round-trip air tickets from Japan to Singapore and miscellaneous goods from Singapore.
The third installment is a collaboration with video creator “MrFuji from Japan. Fuji, Anna, and Aaron, three international members of MrFuji from Japan, will introduce the charms of Singapore from their own unique perspectives, which they discovered through their cooking experience and interaction with the people there. The videos will be distributed on their official YouTube channel and STB’s official Facebook page starting in late August.
Both Japanese food and Singaporean street food are registered as Intangible Cultural Heritage by UNESCO. Many Singaporeans cite “Japanese food” as their favorite cuisine, and in Japan, recent movements such as Nissin Foods Group’s “Cup Noodle Singapore-style Laksa” and Royal Host’s “Singapore Fair” have made headlines, indicating that the two countries “share a special bond built on food,” says STB North Asia,” says Serene Tan, Director General of the STB’s North Asia Bureau.
In addition, according to STB Manager Akiko Yoshida, in the first half of 2023, approximately 150,000 Japanese will visit Singapore and 250,000 Singaporeans will visit Japan, bringing the number of visitors between the two countries back up to about 70% of the 2019 figure.
At the end of October, Singapore Airlines increased its flights from Haneda/Kansai/ Centrair to Singapore, and at the end of November, Jetstar Asia Airways announced the resumption of direct flights from Naha, and momentum is building for travel to the region.
Director Serene Tan expressed her delight that “Singapore’s ever-evolving food scene has created an opportunity for people to experience a new side of Singapore,” and added, “Through the eyes of our food partners, we hope to offer innovative and fresh travel experiences that will stimulate the passions of gourmets. We hope to offer innovative and fresh travel experiences in Singapore that will inspire the passion of gourmets.
© Source travel watch
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