East Japan Railway, Central Japan Railway, West Japan Railway, and the Council of Three Hokuriku Prefectures will jointly conduct the “Japanese Beauty Hokuriku Campaign” from October 1 to March 31, 2024.
The purpose of this campaign is to attract visitors to the three Hokuriku prefectures of Toyama, Ishikawa, and Fukui. The campaign, which has been held in winter every year, has been expanded to a six-month period in anticipation of the Hokuriku Destination Campaign scheduled to be held from October to December 2024. The campaign will offer sightseeing plans and travel products that promote the five “beauties” of the campaign, including “beauty sightseeing,” “beauty cuisine,” “beauty skills,” “beauty hot springs,” and “beauty spirit.
© Source travel watch
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