Marufuku Textile began taking pre-orders on June 3 for the “Yakane Eye Hip Plus Series,” a series of face covers specially designed for sun protection. Priced at 3,080 yen for the normal version and 3,300 yen for the version with ear covers, the product is available in three colors: black, navy, and light gray.
Yakene was launched in 2010 and has sold a total of 2.4 million items. Among them, the first shipment of the 2024 “Eyeburst Plus” model in March was sold out in about three weeks.
Eye Hip Plus is a product for performance-oriented users who do not want to get sunburned extensively around the eyes, and features a double layer of fabric around the eye area, which is most susceptible to sunburn. 99% to 98% UV protection is achieved, and the inside has a water-cooling cooling effect and is made of a quick-drying material.
The new model has an elastic nose section for a more stable fit. The new model includes a 7 cm plastic form-stabilizing tape that allows for easy breathing and hydration while worn.
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