On June 13, Ace held a presentation regarding Zero Halliburton’s brand ambassador and announced the appointment of Kaoru Mitomo (Brighton & Hove Albion FC), a Premier League soccer player.
Representative Director and President Hiroaki Morishita introduced Zero Halliburton as a total premium luggage brand representing aluminum luggage with its thorough attention to function and timeless style, even after the company was established in 1938 and became part of ACE in December 2006.
He said, “There are various types of aluminum alloys (duralumin) from the 1000 series to the 8000 series, and duralumin in the 7000 to 8000 series is called super duralumin, which is extremely hard and strong, and is used for aircraft and car bodies. Aluminum suitcases on the market are made of duralumin in the 5000 series, which can be bent,” he said, adding that the company currently handles mainly products in the 5000 series.
The only thing is, Zero Halliburton’s origin is the 6000 series. We have always been in the 5000s as well, but there was a strong request from the fashion oriented crowd to reproduce the 6000s,” he said.
However, commercialization of the 6000 series also entailed the problem of making it thicker and heavier. Mr. Morishita stated, “We were finally able to develop a suitcase in the 6000 series by reducing the thickness to 1 mm to make it lighter and by creating parts that meet the current trends in the world. It will be a series called the Heritage Line.
Speaking of “1mm,” the memory of “1mm of Misuzu,” which stripped away victory from the powerful Spanish team at the World Cup, is still fresh in our minds. As to why Zero Halliburton appointed Mr. Misuzu as its global brand ambassador, he said, “One of the reasons is that he is active in the Premier League and Japan’s national team, but his way of life and attitude, in which he thoroughly analyzes himself and stoically pursues his own soccer game, also matches Zero Halliburton’s “in pursuit” brand concept. His attitude and the way he lives his life, in which he thoroughly analyzes himself and stoically pursues his own football, are consistent with Zero Halliburton’s brand concept of “in pursuit. We decided to appoint him because we thought he was the best person for the job.
Mr. Mitsumata, who took the stage next, said, “As a soccer player, I travel a lot and often use a suitcase. My brother uses a suitcase and I wanted to use one someday. When I use it, it protects what’s inside, it’s simple and looks cool, and it has a strong presence in any place I go, so it blends in well with the place.
When asked what kind of things he actually carries in his suitcase on expeditions, Misato replied, “I am not the type of person who carries a small amount of luggage, and even if I stay one night, I bring enough underwear for two nights. Capacity is important, and it is also important to have a sense of security to protect the machinery that takes care of my body,” he replied, appealing to the trust he has in Zero Halliburton.
A campaign using the newly photographed material will start in September, he said, “We are also thinking of jointly producing limited-edition products, so we hope you will enjoy those as well. Please look forward to it,” he said.
© Source travel watch
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