DISNEY DREAM TRAVEL at LUMINE EST SHINJUKU” started on July 18 at LUMINE EST SHINJUKU in Shinjuku, Tokyo.
This event is a campaign based on the theme of “Travel & Outing” and will feature decorations with original illustrations and limited-edition goods at 19 stores and 4 POPUP stores in the museum.
Limited and pre-sale items include apparel such as “loungewear set” (14,850 yen each, U by Spic and Span) and “EVERYDAY SMILE T-shirts” (8,470 yen each, Mauzy).
A wide range of bags and food items will be sold, including “travel tote bags” (4,950 yen each, Angrid), “travel pouches” (5,930 yen each, Royal Party), “kumchaku pouches” (1,890 yen each) and “Disney Dream Travel Mix” (880 yen each, Papa Bublé).
A special guidebook with campaign information will be distributed at the museum. Visitors can also enjoy a stamp rally where they can get limited novelties by purchasing limited items. The number of novelties varies depending on the number of stamps collected: one stamp gets you an original sticker, two stamps get you a shopper, and three stamps get you a key chain.
AR cards will also be given away on a first-come, first-served basis with the purchase of Disney special items. By scanning the target artwork with your Instagram camera, an AR filter will appear, allowing you to take a photo with Mickey and his friends, which can be used on your trip or for commemorative photos. In addition, the background music in the museum will be Disney music, and other measures will be taken to liven up the event.
© Source travel watch
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