Walt Disney Japan launched the “WE ARE GROOT” campaign on January 15.
Plush toys, apparel, and sundries featuring popular Marvel characters are being unveiled, and their appeal is being communicated through a special website and other means.
This campaign features Groot from the movie “Guardians of the Galaxy”. The company is pushing new products and other products using Groot’s new artwork and other materials to commemorate Marvel’s 85th anniversary.
A special short movie featuring Groot and the Marvel heroes will be released every Friday for five consecutive weeks starting January 31 on the official MARVEL merchandise Instagram (posting scheduled for 5:00 p.m.).
© Source travel watch
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