Heineken Japan will run the first campaign from October 1 to December 31 to win limited-edition headwear in its first collaboration with New Era.
In the first phase, customers who purchase Heineken 6-can pack products at mass retailers nationwide will be entered into a drawing for a “Bucket-01 x Heineken 0.0” baguette hat (not for sale). The design features the Heineken 0.0 logo in white on ivory fabric with the New Era logo accented on the side in blue. It is reversible, and the reverse side has the Heineken 0.0 logo printed all over.
Buy a six-can pack of Heineken 0.0 with the entry sticker attached, flip the sticker and send the serial number from the entry page on line, and the winner will be notified on the spot. Winners will be sent the items after the campaign ends.
The “Bucket-01 x Heineken 0.0” will be awarded to 150 winners, and 10 of them will win a Heineken 5L keg.
The “9FORTY x Heineken Original” cap, a collaboration with New Era’s 9FORTY, will also be available from October onward. This all-black model features the Heineken logo and cap body also in black. The side of the cap features the New Era logo and the back of the brim is the brand’s green color. The back of the cap is printed with the Heineken logo on the front.
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