UNIQLO will run a “Yellow UNIQLO” campaign at eight of its eki-naka stores in Tokyo and Osaka to promote UV-cut items and functionality in the year 2025. The campaign will run from March 31 to late May.
Products that block more than 90% of UV rays are available for women, men, kids, and babies, and include the standard “Air Rhythm UV-Cut Full-Zipper Hoodie” (9 colors, 2,990 yen), “UV-Cut Crew Neck Cardigan” (9 colors, 2,990 yen), “UV-Cut Compact Umbrella” (6 colors The lineup includes the new UV-cut products for this season, “Kando Jacket Relax Fit” (3 colors, 6,990 yen) and “Kando Wide Pants” (4 colors, 3,990 yen), which provide easy countermeasures against the increasing ultraviolet rays year by year.
The company has also launched new fashion accessories such as hats and sunglasses that are easy to use both for leisure and town use.
The yellow UNIQLO stores are equipped with ultraviolet lights. The yellow UNIQLO stores are equipped with ultraviolet lights, allowing customers to experience the usefulness of “wearable UV protection,” in which the color of the UV-cut items does not change even when irradiated.
© Source travel watch
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