Universal Studios Japan opened a new merchandise store, Hollywood Specialty Store, on July 12 in anticipation of the summer vacation season.
The store is located in the “Hollywood Area,” just inside the entrance, where many attractions and stores are concentrated. Following the existing Universal Studios Store and Rodeo Drive Souvenir, this will be the third original merchandise store in the area, offering a wide range of goods and souvenirs from personal items to plush toys and snacks.
The main characters available include Minion, Sesame Street, Peanuts, Super Nintendo World, etc. The store is a little more compact than the other two, but it features an easy-to-shop display. Although the store is somewhat compact in size compared to the other two stores, it is characterized by its focus on easy-to-shop displays, and its lineup focuses on products that meet the needs of guests, such as “This is what I’m looking for when I think of USJ,” and “This is what I’ve been looking for from popular characters. The lineup is centered on products that meet the needs of guests, such as “this is what is standard when you think of USJ” and “I was looking for this popular character. The concept of the store is “a select store where you can quickly choose from a variety of popular standard items.
While previous general merchandising stores displayed products by category, such as candy and stuffed toys, the new store is divided by character. The new store is divided by character category, with many wall panels and mannequins showing the image of trying on the products to make shopping fun, so that customers can see at a glance where the character goods they are looking for are lined up.
In the center of the store, there is a corner for customers to try on personal care items, which was conceived by a group of young employees. Items such as catsuits and accessories (which are difficult to find in large stores) are gathered around a large pillar, and a uniquely designed mirror is placed to check the wearer’s appearance.
In addition, the new store’s limited edition “Charity T-shirt” with a big red heart will go on sale on August 10. The price is 4,500 yen (in the same price range as regular T-shirt products). This is the first guest-participatory charity project in the Park’s history and is part of the CSR project “LOVE HAS NO LIMIT,” which was announced in April. A portion of the proceeds will be donated to an organization that supports “creating a future full of smiling children.
In addition to the basic charity T-shirt designs (black/white) with hearts as the CSR slogan logo, a Sesame Street collaboration featuring eye-catching Cookie Monster shades and a Peanuts collaboration featuring an original Snoopy drawing will also be available for purchase at the same time. Details of the donation amount and donation organization will be announced around the end of 2024.
Woody and Winnie Woodpecker also made an appearance at the door opening ceremony held on the same day. The opening of the Hollywood Specialty Store was celebrated with a bright, summery floral snowstorm and the signal, “Hollywood Specialty Store is open! and celebrated the store’s opening with a bright, summery flurry of flowers.
© Source travel watch
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